Global Marketing Insights Director
3 days ago
About The Opportunity
">Ancestry, the global leader in family history, is looking for a seasoned strategic analytics leader to join our Global Commercial Analytics organization. As a key strategic business partner for International GM, Head of International Finance, and Head of Global Commercial Analytics, you will lead a team of 4 and report directly into this leadership group.
In this role, you will drive strategy, revenue, and media optimization efforts at $250M+ international businesses. You will also standardize KPIs, dashboards, data sources, etc. for simplicity, scale, and cost optimization.
Your Key Responsibilities:
- Lead the International Analytics team for customer and marketing analytics, driving effectiveness and efficiency.
- Partner with International GM to develop a vision and roadmap for best-in-class analytics and reporting capabilities for Ancestry International Markets.
- Help the International Marketing Team unlock growth and opportunity in markets across the world.
- Collaborate deeply with US Analytics, Data Warehouse, Data Governance, and compliance teams.
- Provide expert consultation and regular updates to key stakeholders and Ancestry's senior leadership team.
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