Digital Marketing Strategist

3 weeks ago


Preston, Lancashire, United Kingdom Medlock Partners Ltd Full time

Medlock Partners Ltd is seeking a skilled Paid Advertising Specialist to join their team. The ideal candidate will have experience in developing and implementing PPC strategies across multiple platforms, including Google Ads, Bing Ads, and social media ad networks.

Key Responsibilities:
  • Develop and implement PPC strategies for each brand within the group.
  • Install and manage PPC campaigns across multiple platforms.
  • Develop ad copies, select keywords, and optimise landing pages for high relevance and quality scores.
  • Build strong internal relationships to help with allocating PPC budgets.
  • Conduct in-depth keyword research to identify opportunities for growth.
  • Analyse search trends and identify high-performing keywords.
  • Track, analyse, and report on key PPC metrics such as click-through rate, conversion rate, cost-per-click, and return on ad spend.
  • Conduct A/B tests on ads, landing pages, and other elements to improve campaign performance.
  • Review competitors search paid activities to identify new opportunities.


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