Marketing Executive

Job Title: Marketing Executive - Brand Development

Job Summary:

We are seeking a highly skilled Marketing Executive to join our team at Impact Food Group. As a Marketing Executive, you will be responsible for developing and executing visually engaging marketing collateral for print and digital channels. You will work closely with our Head of Marketing & Communications to conceptualize, develop, and execute marketing campaigns that drive value and impact across the organization.

Key Responsibilities:

• Brand Management: Develop, maintain, and guard the Impact Food Group brand and our portfolio of consumer-facing brands, including the management/creation of brand guidelines.
• Asset Creation: Create visual content to engage our stakeholders across multiple channels, including:
  • Brand channels website and social media, company reports, brochures, and leaflets
  • Client engagement report templates, flyers, presentations, etc.
  • Consumer marketing promotional posters, flyers, menu templates, digital screen/social marketing, loyalty mechanisms, environmental signage (restaurant branding, packaging, counter cladding, etc.)
  • Conference marketing brochures, flyers, banners, business cards
  • Sales presentation tools mood boards, presentation boxes, banners
  • Employee collateral intranet assets, business presentation templates
• Campaign Development: Work with the wider marketing, operations, and food development teams to transform research and ideas into fully developed concepts and campaigns.
• Project/Content Management: Own and share materials with the business through content library creation and management. Brief colleagues and agencies where project support/input is required and oversee relationships linked to creative/design processes.

Requirements:

• A creative thinker with proven experience in marketing and design.
• Highly skilled in using Adobe Creative Cloud Suite, particularly InDesign, Illustrator, Photoshop, and Acrobat.
• 3+ years of experience in a creative marketing role, including B2C marketing.
• Demonstrable experience in brand creation and management.
• Proficient with MS Office, specifically PowerPoint and Word (Excel, Outlook, Teams highly desirable).
• Deep understanding of branding, layout, and typography with meticulous attention to detail.
• Technical knowledge of print and production materials and processes.
• Ability to confidently communicate ideas verbally, visually, and in writing.
• Keen interest in food marketing and current trends.
• Experience in creative project management.
• A collaborative team player approach.

Desirable:

• Educated to degree level (or equivalent) in marketing, design, or a similar field.
• Good knowledge of social media platforms, particularly LinkedIn and Instagram.
• Familiar with content management systems (WordPress, SharePoint, etc.).
• Strong copywriting skills.
• Experience of working in the food industry.
• Additional creative skills such as video editing and photography.

What We Offer:

• Competitive salary.
• Hybrid role with 2 days in the office (Woking).
• 25 days paid annual leave plus bank holidays.
• Life assurance and company pension scheme.
• Access to our extensive online learning platform and development opportunities.
• An employee wellbeing platform.
• Access to a salary sacrifice electric car scheme.
• IFG rewards for high street discounts.
• Annual Summer Party with company awards.