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Strategic Brand Marketing Manager
2 months ago
About the Role
The University of Wolverhampton is seeking a highly skilled and experienced Strategic Brand Marketing Manager to join our Marketing, Communications and Digital Services Directorate. As a key member of our team, you will play a pivotal role in promoting the university and attracting students via large multi-channel campaigns.
About the University
The University of Wolverhampton is a thriving institution with a global outlook and a commitment to inclusivity and excellence. We are passionate about providing our students with a transformative learning experience, and enhancing our place, our brand marketing plays a crucial role in enhancing our reputation, brand awareness and providing consistent and compelling messaging to attract the brightest minds from around the globe.
About the Team
Our Marketing team is a diverse and supportive group of individuals who are passionate about promoting our university and attracting new potential students to university. We value diversity of thought and experience, and we are committed to creating an inclusive and collaborative environment where everyone feels valued and empowered to contribute their best.
Your Key Responsibilities
- Develop and execute a strategic brand marketing strategy and plans that aligns with the university's overall marketing and brand goals.
- Develop and execute a data-driven student recruitment strategy and campaigns that aligns with our strategic objectives and delivers on clear performance targets.
- Craft compelling campaigns across multiple channels, from digital and social media to print and partnerships, ensuring every touchpoint reflects our vibrant brand and resonates with future students.
- Collaborate with Recruitment teams and academic leaders to tailor campaigns to specific course offerings and ensure a seamless journey for prospective students.
- Manage a team of skilled Marketing Officers, providing guidance, support, and fostering their professional development.
- Analyse campaign performance, optimise strategies, and drive continuous improvement through data-driven insights and reporting.
- Champion creativity and innovation, leveraging emerging trends and technologies to stay ahead of the curve in the competitive world of student recruitment.
Your Profile
- A proven track record of success in managing multi-faceted marketing campaigns in the Higher Education/FE sector.
- A strong understanding of marketing principles including audience segmentation, campaign management, and evaluation.
- Strategic thinking and problem-solving skills to identify and address marketing challenges.
- Solid experience in media buying across digital and non-digital channels.
- Expertise in project management and the ability to juggle multiple priorities and deadlines.
- Exceptional communication and presentation skills to inspire both internal and external audiences.
- A collaborative spirit and the ability to build strong relationships across the university.
- A passion for education and a deep understanding of the unique challenges and opportunities of the Higher Education/FE landscape.
