Digital Marketing Specialist

2 weeks ago


Derbyshire, United Kingdom Frasers Group Full time
Job Title: Digital and Content Marketing Executive

Everlast Gyms, a subsidiary of Frasers Group, is a leading fitness brand offering affordable and accessible gym facilities across the UK. Our mission is to provide a modern and welcoming environment for our members to achieve their fitness goals.

Job Description:Key Responsibilities:
  • Develop and execute marketing strategies to promote brand awareness, attract new members, and engage existing ones to drive business growth.
  • Collaborate with the Head of Marketing and other internal teams to leverage expertise and deliver impactful marketing to our target audience.
  • Support the Head of Marketing and wider marketing function to execute all long- and short-term projects to strengthen Everlast Gym's competitive position within the fitness industry.
Key Skills:
  • Proficiency in using digital marketing tools and platforms such as Google Analytics, social media management tools, CMS, and email marketing software.
  • In-depth knowledge of various social media platforms and trends, with the ability to create engaging and shareable content.
  • Understanding of SEO best practices and the ability to optimise content for search engines.
  • Analytical skills to interpret data and adjust strategies accordingly.
  • Creative thinking for helping to develop innovative digital campaigns.
  • A focus on achieving measurable results and ROI for digital marketing initiatives.
  • Excellent written and verbal communication skills for creating compelling content and engaging with the online community.
What We Offer:
  • A dynamic and supportive work environment.
  • The opportunity to work with a leading fitness brand.
  • A competitive salary and benefits package.

This role is an office-based 5 days a week in our Shirebrook office.



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