Product Development Director

3 weeks ago


Nine Elms, United Kingdom BOOKTRUST Full time
About BookTrust

We're the UK's largest children's reading charity, working with every local authority and across every region in the country to get children reading. Our network helps us reach over 1.3 million families a year via partners in schools, children's centres, health visitors, and libraries.

We're investing in developing our traded offers to provide more intensive support and reach more families. To achieve this goal, we need a New Product Development Lead who will drive new product development in response to key new markets for BookTrust – fostering, adoption agencies, local authorities, and primary schools.

The postholder will work closely with our Proposition Development Manager, Product Developers, and commercial team to design and develop new products and services that meet customer needs, our organisational goals, and put our families' needs at the heart of design. They'll take a 'test and learn' approach, making rapid progress against our most risky assumptions while also sketching out and engaging the organisation in a 3-year product development strategy.

Job Description

This is an exciting opportunity to join BookTrust as a New Product Development Lead. The ideal candidate will have strong practical experience using design thinking or human-centered design approaches to develop new products and services. They should have a product or service development background in a mid-large organisation/company and some commercial/social enterprise experience.

The role requires combining online and offline touchpoints to create impactful products and services. The postholder should be comfortable with ambiguity and guiding stakeholders through it. Brilliant collaboration is at the heart of design, and the ideal candidate should understand this.

Key Responsibilities
  1. Lead the development and prioritisation of our key product hypotheses and build out 3-year development plan scenarios for Story Explorers (our brand new subscription offer) and prioritised primary school offers (tbc), including our optimal subscription model, online support model for parents/carers and practitioners, parent/carer push notifications, B2B customer journey.
  2. Work with our research and impact team to establish a robust design learning approach and methodology that supports us to make rapid progress against hypothesis testing and ensure our Story Explorers offer has maximum impact with families.
  3. Work closely with our supply chain, IT, digital, and books teams to scope feasibility and define key product parameters and design requirements early in the development process.
  4. Create excellent documentation, including concept boards and low-fidelity prototypes, process maps, development roadmap, empathy maps, ecosystem maps, and value proposition canvas, to support ongoing development for our new offers.
  5. Establish a project group, structures, and ways of working to support ongoing offer development and establish the right level of governance for development work.
  6. Coach and support more junior designers/line reports to nurture BookTrust's in-house service design capability.
About You
  • You have strong practical experience using design thinking or human-centered design approaches to develop new products and services.
  • You have a product or service development background in a mid-large organisation/company.
  • You have some commercial/social enterprise experience.
  • You are comfortable combining online and offline touchpoints to create impactful products and services.
  • You are comfortable with ambiguity and guiding stakeholders through it.
  • You understand that brilliant collaboration is at the heart of design.


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