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Strategic Marketing Operations Lead

1 month ago

London, Greater London, United Kingdom Vortexa Full time

About Vortexa:

We are a leading innovator in energy and freight markets, leveraging cutting-edge technology and data quality to drive business growth. Our team of experts, powered by artificial intelligence, provides unparalleled insights for traders, analysts, and businesses.

The Role:

As a Strategic Marketing Operations Lead at Vortexa, you will play a pivotal role in optimising our marketing funnel's performance. You will oversee key processes in automation, lead management, and performance tracking, delivering actionable data-driven insights that enable the marketing team to excel.

This position requires an individual with a passion for process excellence, data analysis, and technology, who can bring structure to a fast-paced high-growth environment. With a background in data science or statistics, you will help scale our marketing efforts by refining workflows, enhancing data accuracy, and streamlining marketing tech tool usage.

Key Responsibilities

  • Marketing Funnel Management: Manage and optimize the entire marketing funnel, ensuring efficient lead flow from Captured Lead (MCL) to Qualified Lead (MQL) through sales handoff and conversion.
  • Lead Routing & Automation: Refine lead routing processes, automation, and approval flows in Marketo and Salesforce, ensuring leads are properly assigned, nurtured, and tracked.
  • Marketing Data Analysis: Analyse marketing performance data, generate actionable insights to support campaign optimisation, and improve conversion rates. Use trend detection and statistical analysis expertise to anticipate market shifts and guide strategic decision-making.
  • Reporting: Prepare monthly, quarterly, and half-year marketing reports, providing key insights and recommendations.
  • Tech Stack Optimisation: Oversee the marketing tech stack (Marketo, Infinigrow, Google Analytics etc.), ensuring smooth integrations and system optimisations supporting business growth.
  • Data Quality & Compliance: Ensure marketing data accuracy, consistency, and hygiene, upholding compliance with relevant data protection regulations.
  • Process Documentation & Optimisation: Develop and maintain documentation for lead management, marketing automation, campaign execution, and reporting processes, continuously seeking opportunities to streamline workflows and increase efficiency.
  • Performance Marketing: Support performance marketing functions by ensuring accurate tracking, reporting, and attribution for all campaigns.

Requirements

  • A data-driven marketer with a background in data science, statistics, or related analytical disciplines, possessing a deep understanding of marketing automation, lead management, and funnel optimisation.
  • Skilled in marketing tech tools similar to Marketo, Salesloft, Outreach, Lusha, ZoomInfo, ReachDesk, Clearbit, Drift, Salesforce, and others, with a passion for using technology to drive growth.
  • Experienced in detecting trends, analysing large datasets, and providing in-depth marketing analysis to inform future marketing strategies.
  • A strategic thinker who can transform data into actionable insights, effectively communicating them to stakeholders.
  • Detail-oriented with excellent project management skills, capable of overseeing multiple initiatives simultaneously.
  • Comfortable working in a fast-paced environment, adapting quickly, and delivering high-quality work under tight deadlines.

Estimated Salary: $120,000 - $150,000 per annum

Benefits

  • A vibrant, diverse company pushing innovation and technology beyond the edge.
  • A collaborative team of top minds striving to deliver exceptional results.
  • Ongoing learning and exploration of new tools and technologies.
  • Company equity options as owners-in-the-making.
  • Motivated by collaboration, teamwork, and achieving goals together.
  • A flexible working policy accommodating remote and home working, with regular staff events.
  • Private Health Insurance offered via Vitality to support overall well-being.
  • A Global Volunteering Policy enabling employees to 'do good' and feel fulfilled.