Academic and Communities Marketing Specialist

3 weeks ago

London, Greater London, United Kingdom Itrs Insights Full time
Marketing Executive for Academic and Community Engagement

We are a rapidly growing technology company backed by leading private equity investors, with headquarters in Shoreditch, London's tech hub. Our diverse and dynamic culture prioritizes internal promotion and employee development.

Key Responsibilities
  • Develop and implement multi-channel marketing campaigns to promote brand awareness, engagement, and conversion for commercial plans.
  • Analyse campaign performance and provide insights to improve future efforts.
  • Collaborate with the Content Manager to create impactful marketing materials across web, video, and print formats.
  • Design and execute customer marketing nurture campaigns using content and automation tools.
Requirements
  • At least 1-2 years of experience in B2B marketing, preferably in SaaS or software, with a focus on digital campaigns and demand generation.
  • Hands-on experience with Account-Based Marketing (ABM) tools and strategies targeting B2B MQLs.
  • Data-driven approach with the ability to analyse data and identify opportunities for optimization.
  • Project management skills with the capability to manage multiple priorities and meet deadlines.
  • Creative problem-solving and effective communication with senior stakeholders.

We are an Equal Opportunity employer and Inclusion is a core part of our culture. We celebrate diversity and provide an environment where all employees can be their authentic selves and have a voice.

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