Academic and Marketing Communications Specialist

1 month ago


London, Greater London, United Kingdom Globant Full time
Marketing and Communications Specialist for EMEA

Globant, a leading digital company, is seeking a Marketing and Communications Specialist for EMEA to join our team.

This role will involve driving demand, delivering sales opportunities and leads through integrated marketing campaigns. You will work closely with the UK head of marketing to execute the yearly field marketing events calendar.

Key Responsibilities:

  1. Develop and execute integrated marketing campaigns to drive demand and deliver sales opportunities.
  2. Work closely with the UK head of marketing to execute the yearly field marketing events calendar.
  3. Obtain a thorough understanding of our brand, services, studios and differentiators to develop strategies aimed at increasing effective communications and brand awareness.
  4. Create content such as articles, blogs, presentations, webinars, videos for demand marketing.
  5. Develop social media campaigns - paid and organic, including advertising creatives, artworks and marketing collaterals.
  6. Analyse qualitative and quantitative data, with focus on campaign response to share data on campaign performance.
  7. Be able to liaise with internal and external stakeholders, vendors, agencies to make projects work effectively.
  8. Work closely with the digital marketing and creative services team based in LATAM to deliver campaigns on time.
  9. Maintain a weekly social media calendar for Globant UK, sourcing content, developing content with subject matter experts to be published on website.
  10. Create quarterly marketing reports showing achievement of critical metrics on lead generation, website traffic and other KPIs.
  11. Assist the UK head of marketing in development and execution of account-based marketing campaigns.
  12. Liaise with the inside sales team on a regular basis for lead management, lead conversions and nurture top of the funnel leads.

Requirements:

  1. Bachelor's degree in marketing, communications, or related field.
  2. Experience in designing and executing integrated marketing campaigns in the UK.
  3. Excellent copywriting and social media communication skills.
  4. Excellent in written communication and presentation skills.
  5. Experience working in a B2B demand generation marketing will be useful.
  6. 8-12 years of experience in B2B technology marketing, preferably with a IT services or SaaS organization is required.
  7. Working knowledge of CRM, marketing automation and CMS tools.


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