European Category Marketing Specialist
4 weeks ago
We are seeking a talented Category Marketing Specialist to join our European Workplace Health Division. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to drive business growth and achieve budgeted shipment and EBITDA goals.
Key Responsibilities- Develop and execute marketing plans, activities, tools, and support for the Workspace Health Division, with a focus on Ergonomic Workspace Solutions.
- Identify and prioritize market opportunities, consumer needs, positioning, and marketing plans.
- Oversee all marketing activities for the division, including campaigns, promotions, sales, and marketing tools, assets, and resources.
- Promote Workspace Ergonomic Solutions, including monitor arms and other associated subcategories.
- Establish effective communication with prospective customers and retain existing ones.
- Represent the team to cross-functional groups, including product management, sales, and customer support.
- Update senior leadership on marketing activities and report on project results.
- Lead market research efforts to uncover the viability of current and existing marketing activities.
- Liaise with internal and external agencies to deliver briefs and activities in a timely manner.
- Coordinate with local marketing teams across Europe and Marcoms to produce effective strategies.
- Monitor campaigns and activities, analyzing data to evaluate marketing success.
- Work with the Category Product Manager to identify new product ideas and assess market competition.
- Prepare key presentations and launch documents, including competitive matrices, range propositions, and positioning.
- Monitor and manage marketing budgets and expenditure wisely.
- Represent Fellowes Workspace Health expertise at customer meetings and events.
- Develop category expertise within the industry, monitoring competitive and market activity.
- Subject matter related further education essential, ideally BA/BSc level.
- Proven track record of developing and launching marketing activities, campaigns, and initiatives.
- Proven work experience in a marketing team or department or as a marketing manager.
- Proven ability to develop marketing initiatives and effectively communicate recommendations.
- Experience working in healthcare/workspace environment, ideally on Ergonomic Workspace Solutions.
- Good understanding of traditional and emerging marketing channels, within a B2B/B2C environment.
- Able to think creatively and innovatively.
- Familiarity with the latest trends, technologies, and methodologies in graphic design, web design.
- Excellent communication skills.
- Skilled at working effectively with cross-functional teams in a matrix organization.
- Ability to prioritize tasks and manage time effectively.
- Must be able to work in a fast-paced team environment.
- Strong organizational and project management skills.
- Budget management skills and proficiency.
- Numerate and analytical ability.
- Demonstrates initiative.
- Flexible attitude to continuous improvement.
- Excellent written and verbal communication skills.
Fellowes Brands is a family business committed to positively impacting people through our culture, relationships, and solutions. We have evolved toward relevance with each decade and generation, responding to a constantly changing world. Today, we are on an ambitious journey to grow our influence and impact in enhancing and maximizing work experiences worldwide.
Benefits- Competitive salaries
- Bonus scheme
- Pension with match funding (up to 8.5%)
- 25 days annual leave, increasing by an extra day for every 5 years of service
- Flexible working
- Life assurance
- Healthcare subsidized with employee assistance program
- Enrolment into health cash plan
- Cycle to work scheme
- Long Service Awards
- Day off for your birthday
- Free parking at the office
- GIVE – employee voluntary program
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