Strategic Qualitative Research Lead

3 days ago


Old Grimsby, United Kingdom Elizabeth Norman Full time

About the Opportunity

We are working with a leading strategic consultancy known for its focus on cultural and brand strategy, qualitative research, and innovation.

The consultancy partners with major brands like Google, Diageo, and Spotify, helping them connect with emerging cultural trends to remain market leaders.

The opportunity to work on diverse, high-impact projects and build deep client relationships makes this an exciting place to grow your career.

The Role:

As a Qualitative Senior Research Executive, you will be hands-on in conducting in-depth qualitative research, including running focus groups, in-depth interviews, and online qualitative research.

You will also have the chance to work with our innovative AI tool, gaining new skills in this emerging area of research.

Key Responsibilities:

  • Lead and manage qualitative research projects, including running focus groups, depth interviews, and online research.
  • Build strong relationships with clients, delivering insights that help drive strategic decision-making.
  • Proven experience working in a research agency, with a focus on qualitative research methods.
  • Strong project management skills and the ability to lead end-to-end research projects.
  • A collaborative, proactive attitude and a desire to grow in a supportive, flexible environment.

Flexible Working:

2 days a week in the office, with the ability to choose your days.

Upskill in AI research tools and techniques, with top-tier training and support.



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