Digital Media Specialist

3 weeks ago


Manchester, United Kingdom Club L London Full time
Job Title: Digital Media Specialist

Estimated salary: £45,000 - £60,000 per year

Club L London is a pioneering online retailer that has revolutionized the luxury fashion industry. As our Digital Media Specialist, you will play a pivotal role in developing and executing our global campaign and social strategy.

About Us:

We are a dynamic team of creatives, entrepreneurs, and innovators who share a passion for accessible luxury. Our mission is to deliver timeless and trend-oriented styles in sizes 4-20 for every life moment, while maintaining premium quality, exceptional fit, and affordable style at the forefront.

Responsibilities:

  • Develop and deliver the brand's social media strategy, setting KPIs relevant to each channel against brand and commercial objectives.
  • Utilize knowledge of key social platforms, including Instagram, TikTok, Facebook, Pinterest, YouTube, and Snapchat.
  • Conceptualize innovative and unique social concepts that complement Club L's key shoots, mapping out these campaigns across each social channel in line with the brand vision and campaign strategy.
  • Monitor, track, analyse, and report on social performance using tools such as Google Analytics & Platform insights.
  • Research current benchmarks, customer trends, developments in social media platforms, digital technologies, and competition analysis to plan campaigns and achieve maximum ROI.
  • Suggest and implement new ideas and growth techniques to drive follower growth, develop brand awareness, increase reach among our community, and engagement per post.
  • Maximize trading and growth opportunities throughout global territories.
  • Lead on the creation of new, trending content in response to viral trends, ensuring quick execution across content outreach and/or internal content creation.
  • Source and implement commercially driven brand partnerships.
  • Collaborate with the Outreach team to source and manage content collaborators, creating bespoke assets for channels.
  • Support brand and PR teams in creating content at events.
  • Ensure consistent TOV across all channels in line with brand.
  • Work closely with the Customer Services team to monitor feedback across our social channels and advise on the best response in the brand's TOV.


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