B2B Marketing Strategist

4 days ago


London, Greater London, United Kingdom Impact Recruitment Group Ltd I B Corp Full time
£100,000 - £150,000 per annum
Impact Recruitment Group Ltd I B Corp is seeking a seasoned B2B Marketing Strategist to join its London-based team. This 12-month contract offers an exciting chance to help shape the UK marketing and advertising strategy for a leading global entertainment company.

About the Role

This role demands a skilled marketer with a deep understanding of B2B advertising and UK market dynamics. As an Ads Marketing Manager, you will lead the UK go-to-market strategy, aligning B2B marketing efforts with sales objectives to build brand recognition among advertisers.

  • Main Responsibilities:
  • Develop and execute UK-specific go-to-market plans and sales support materials.
  • Lead participation in industry events and bespoke client activations.
  • Partner with global and local teams to align messaging and strategies.
  • Leverage analytics to deliver compelling stories and shape advertiser strategies.
  • Act as a point of contact for industry trade bodies and maintain strong advertiser relationships.

Requirements

  • 7–10 years of experience in B2B marketing, digital advertising, or related fields.
  • Ideally background in Tech Brand, Entertainment platform or Agency.
  • Expertise in product positioning, marketing collateral, and event activations.
  • Strong collaboration skills in cross-functional and fast-paced environments.
  • Familiarity with CTV/OTT advertising trends is a plus.


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