Integrated Marketing Strategy Lead

3 days ago


London, Greater London, United Kingdom Kraft Heinz Company Full time
Job Description

Kraft Heinz is a leading food company that is committed to delivering high-quality products to consumers around the world. We are seeking an experienced Integrated Marketing Strategy Lead to join our team and help drive business growth through effective marketing strategies.

The successful candidate will be responsible for developing and executing marketing plans that focus on the consumer experience. You will work closely with our brand teams, eCOM teams and agency partners to ensure seamless execution and maximum ROI.

  • Earned Media – including the development and maintenance of the comms calendar, agency management, campaign prioritization & integration into wider comms plans
  • Digital Consumer Experience – working with our agency partner to develop and execute the data & digital content strategy, CRM programme and day-to-day management of our digital channels
  • Data Management – work with our agencies, brand teams and Global IT to develop our 1PD acquisition strategy, manage & activate our first party data, including compliance with all guidelines and ensure integration with wider comms plans
  • Work with brand & eCOM teams to extend their campaigns across all digital touchpoints including web development, shoppable connections and coupon activation
  • Tools & Tech Management including (but not limited to) Lytics, Salesforce, Cheetah Digital, Meltwater & CMS
  • Measurement & reporting across all areas of communication (excluding Paid Media)
Salary

An estimated salary range of £70,000 - £90,000 per annum, depending on experience.

Responsibilities
  • Develop and execute marketing plans that focus on the consumer experience
  • Work closely with brand teams, eCOM teams and agency partners to ensure seamless execution and maximum ROI
  • Develop and maintain the comms calendar, agency relationships and campaign prioritization
  • Work with our agency partner to develop and execute the data & digital content strategy, CRM programme and day-to-day management of our digital channels
Requirements
  • Demonstrable experience in a digital marketing role (ideally 4-6 years)
  • Clear understanding of the role of earned & owned media channels, and how they integrate into wider communication plans
  • Experience in PR (either agency or client) including managing and executing campaigns
  • Experience in data management, particularly 1PD


  • London, Greater London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    Marketing Strategy OpportunityWe are seeking a results-driven Marketing Strategy Manager to join our team and develop innovative marketing strategies that drive business growth.This is an exciting opportunity for a motivated individual with experience in marketing strategy and leadership skills to shape our marketing landscape.The successful candidate will...


  • London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    This is a senior marketing role that involves developing and executing the global marketing strategy to drive growth across all product categories. The successful candidate will take a lead role in overseeing marketing campaigns for international B2B events and publishing.The ideal candidate will have at least 6 years' commercial experience in B2B marketing,...


  • London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Head of MarketingThis is an exciting opportunity to join a fast-growing B2B publishing and market intelligence business as a Head of Marketing for a 12-15 Month Maternity Leave contract.The successful candidate will take a lead role in developing the marketing strategy and delivering it across a portfolio of international B2B events (conferences and...


  • London, Greater London, United Kingdom Verisk Full time

    Job SummaryThis is an exciting opportunity to join our marketing team as an Integrated Marketing Manager, driving the international marketing strategy and execution for our Extreme Events Solutions business.About UsAt Verisk, we empower communities and businesses to make better decisions on risk, faster. With over 50 years of experience in the insurance...


  • London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job Title£80,000 - £100,000 per annum (dependent on experience)This is a 12-15 Month Fixed Term Contract, with the possibility of being extended beyond.About the RoleWe are seeking an experienced Head of Marketing to lead our marketing strategy and deliver it across a portfolio of international B2B events.The successful candidate will have strong...


  • London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Marketing Strategy Leader: We are looking for a highly experienced Marketing Strategy Leader to join our team at Marketing Talent | Marketing Recruitment Experts. As a Marketing Strategy Leader, you will be responsible for developing and implementing marketing strategies across a portfolio of subscription & intelligence products, events, and client marketing...


  • London, Greater London, United Kingdom Reuben Sinclair Full time

    Take on the challenge of an Integrated Marketing Lead role at Reuben Sinclair and propel your career forward. With an estimated salary of £65-80k, this position offers the chance to work on exciting global brand campaigns and develop your leadership skills.Your key responsibilities will include driving integrated marketing strategies, managing client...


  • London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job Description: Global Marketing LeaderWe are seeking an experienced Global Marketing Leader to join our team. The estimated salary for this position is £90,000 - £100,000 per annum. As a key member of our marketing team, you will be responsible for developing and executing the company's marketing strategy. This includes driving growth across all product...


  • London, Greater London, United Kingdom Tarsh & Partners Marketing Recruitment Full time

    About the RoleWe are looking for a Marketing Strategy Lead to support and mentor a direct team of reports. The successful candidate must have end-to-end campaign management experience (creative, media, shopper) as well as extensive innovation management experience in FMCG.This is a senior marketer role with a strong operational focus. Proven brand management...


  • London, Greater London, United Kingdom Bounty Hunter World Full time

    About Bounty Hunter World:We are a forward-thinking organization that specializes in integration solutions. Our goal is to deliver seamless, high-quality experiences for our customers, and we need a skilled Integration Strategy Lead to help us achieve this objective.Job Overview:In this critical role, you will be responsible for developing and implementing a...


  • London, Greater London, United Kingdom SCIENSUS PHARMA SERVICES LIMITED Full time

    As a Marketing Strategy Lead at Sciensus Pharma Services Limited in London, you will develop and deliver high-level marketing strategies across the entire business. This role involves planning and implementing integrated multi-channel marketing activities and campaigns to drive key brand metrics. You will work closely with cross-functional teams to create...


  • London, Greater London, United Kingdom Verisk Full time

    Verisk is a leading data analytics and technology partner to the global insurance industry, delivering value to clients through expertise and scale. As an Integrated Marketing Manager at Verisk, you will play a critical role in driving the international marketing strategy and execution for the Extreme Events Solutions business.A successful candidate will...


  • London, Greater London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    Senior Marketing PositionWe are looking for a seasoned marketing professional to take on a senior role within our marketing department.This is a great opportunity to work with a global business that has a strong focus on luxury and craftsmanship.About the Role:Develop and Execute Marketing Plan: Create and implement a marketing strategy aligned with the...


  • London, Greater London, United Kingdom Market Recruitment Ltd Full time

    Job Description:We are seeking an Integrated Branding and Marketing Lead to join our team and play a key role in shaping the company's brand strategy. As a seasoned marketer, you will be responsible for developing and executing integrated marketing campaigns that drive business growth and revenue.Key responsibilities include:Developing and implementing a...

  • Marketing Director

    6 hours ago


    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job Title£80,000 - £100,000 per annum based on experience for a talented Head of Events Marketing in Central London.This is an exciting opportunity to lead the marketing strategy and drive growth across our portfolio of international B2B events (conferences and awards).Main Responsibilities


  • London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    We are looking for a skilled Head of Marketing Strategy to join our team in London. As a senior marketing professional, you will be responsible for defining audience segments, collaborating with business stakeholders, and overseeing the management and activation of subscription programs.The ideal candidate will have significant experience in owned, earned,...


  • London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    About the RoleWe are seeking a highly experienced Head of Marketing to join our team in London. The successful candidate will have significant experience in B2B publishing or intelligence / data subscription products with a track record of revenue growth. You will be responsible for developing and delivering the marketing strategy, leading a team of four...


  • London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Marketing Talent | Senior Marketing Manager Job DescriptionEstimated Salary: £90,000 - £120,000 per annum (dependent on experience)We are seeking an experienced Head of Marketing to join our team and lead our marketing strategy and team. As a key member of the leadership team, you will be responsible for developing and executing a comprehensive marketing...


  • London, Greater London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    **Marketing Director Wanted:**An innovative hospitality group seeks a driven and creative Marketing Director to lead their marketing strategy, foster brand growth, and help shape the future of the business.**Job Description:**Develop and implement innovative marketing strategies to increase brand visibility and drive revenue.Manage and optimise significant...


  • London, Greater London, United Kingdom Reuben Sinclair Full time

    About the Role:We are seeking an accomplished Senior Account Director to lead two of our most valuable accounts. As a key member of our team, you will be responsible for developing and executing integrated global and UK-focused campaign strategies.Key Tasks:Work closely with clients to understand their goals and develop tailored solutionsLead...