Integrated Marketing Strategy Lead
3 days ago
Kraft Heinz is a leading food company that is committed to delivering high-quality products to consumers around the world. We are seeking an experienced Integrated Marketing Strategy Lead to join our team and help drive business growth through effective marketing strategies.
The successful candidate will be responsible for developing and executing marketing plans that focus on the consumer experience. You will work closely with our brand teams, eCOM teams and agency partners to ensure seamless execution and maximum ROI.
- Earned Media – including the development and maintenance of the comms calendar, agency management, campaign prioritization & integration into wider comms plans
- Digital Consumer Experience – working with our agency partner to develop and execute the data & digital content strategy, CRM programme and day-to-day management of our digital channels
- Data Management – work with our agencies, brand teams and Global IT to develop our 1PD acquisition strategy, manage & activate our first party data, including compliance with all guidelines and ensure integration with wider comms plans
- Work with brand & eCOM teams to extend their campaigns across all digital touchpoints including web development, shoppable connections and coupon activation
- Tools & Tech Management including (but not limited to) Lytics, Salesforce, Cheetah Digital, Meltwater & CMS
- Measurement & reporting across all areas of communication (excluding Paid Media)
An estimated salary range of £70,000 - £90,000 per annum, depending on experience.
Responsibilities- Develop and execute marketing plans that focus on the consumer experience
- Work closely with brand teams, eCOM teams and agency partners to ensure seamless execution and maximum ROI
- Develop and maintain the comms calendar, agency relationships and campaign prioritization
- Work with our agency partner to develop and execute the data & digital content strategy, CRM programme and day-to-day management of our digital channels
- Demonstrable experience in a digital marketing role (ideally 4-6 years)
- Clear understanding of the role of earned & owned media channels, and how they integrate into wider communication plans
- Experience in PR (either agency or client) including managing and executing campaigns
- Experience in data management, particularly 1PD
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