Digital Marketing Director

3 weeks ago

Goole, East Yorkshire, United Kingdom Croda Full time

Croda's Digital Marketing Expert


Croda, a leading FTSE100 organisation, is seeking a highly skilled Digital Marketing Director to drive the digital transformation and strategic growth within our Beauty and Homecare division.


In this key role, you will be instrumental in identifying unmet market needs and creating tailored digital strategies to enhance customer engagement and drive business growth.


Reporting into the VPMarketing of our Consumer Care business, you will shape and execute the digital strategy, leveraging deep expertise in digital ecosystems to lead cross-functional teams.


You will ensure the continual optimisation of Croda's digital platforms, including SEO, social commerce, and website evolution, to create value and personalise the online experience for diverse customer personas.


Key Responsibilities:



  • Collaborate with Category and Innovation teams on Go-To-Market plans for our products and formulations.
  • Lead the identification of unmet market needs and emerging digital trends, translating key market insights into strategic digital initiatives.
  • Be the digital voice and representative for Consumer Care, feeding requirements into digital transformation or business change projects.
  • Work with cross-functional teams to execute strategic digital projects, maintaining close alignment with senior leadership.
  • Spearhead new ideas that position Croda as a leader in digital solutions within the B2B landscape, creating seamless customer journeys and improving lead generation and conversion.
  • Oversee the execution of data-driven marketing campaigns across multiple digital platforms, setting clear KPIs for digital performance.
  • Regularly analyse campaign results, review ROI, and optimise digital investments to meet conversion, sample request, and engagement targets.
  • Build and develop teams responsible for global digital channels and platforms, guiding regional and country teams on best practices.
  • Provide leadership, mentoring, and oversight for team members or external agencies involved in digital projects.
  • Be the brand advocate for Consumer Care, ensuring consistency across all our platforms, globally.
  • Work with the Digital Experience team to continuously develop and improve our CMS platform to meet the needs of the customers.

We're Looking for:



  • Degree qualified in Marketing, Digital Marketing or relevant subject preferred.
  • Extensive experience in Digital Marketing in a B2B setting.
  • Proven experience in creating and implementing digital strategies with expertise in enhancing customer engagement.
  • Strategic thinker, creative with excellent analytical skills and exceptional leadership ability.
  • Hands on Leader for a high performing team.
  • Data focussed with the ability to interpret data into meaningful information.
  • Excellent communication and influencing skills to build relationships internally and with key customers globally.
  • Understanding of Digital channels SEO/PPC/Social/Email Marketing.
  • Awareness of CRO and UX and the impact this has on users of Croda's website.
  • Experience in Sitecore, Mailchimp, SemRush, Conductor, Hootsuite, GA4 is desirable.

Additional Information:


This position can be based at any of our Croda sites globally, with a preference for being based at our UK Head Office in Cowick.


Croda recognises employees as our strength and the diversity they bring to our workforce is directly linked to our ongoing success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company.

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