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Global Marketing Director

1 month ago


Goole, East Yorkshire, United Kingdom Croda Full time

Job Summary

Croda is a leading FTSE100 organisation committed to 'Smart Science to Improve Lives'. We are innovating new and novel ingredients for the Consumer Care sector through our commitment to sustainability and customer centricity.

The VP Marketing will be an innovative leader who will drive the development and long-term strategy for our global marketing teams with a focus on delivering organic growth through innovation, collaboration, and a high-performance team culture.

Key Responsibilities

  • Full responsibility for the marketing activities and branding of the organisation and its products to ensure ongoing sales and profit.
  • Providing leadership and strategic direction at both a divisional level and on a global basis.
  • Identify opportunities for new business product launches, marketing trends, and customer and consumer needs.
  • Ensure new product launches meet minimum gross margin contributions for new and patented products and rationalize existing products that do not meet the gross margin criteria.
  • Accountable for all marketing aspects of the business unit while also ensuring appropriate customer service and health & safety management is aligned with group standards.

Requirements

  • An experienced and innovative leader with a strong background delivering complex market strategies in a large Consumer Care related organisation.
  • Firm understanding of customer and competitor behaviour with a background in leading matured strategic marketing cultures and methodologies globally.
  • Designed and successfully implemented organisational and/or cultural change initiatives in a large, matrix organisation.
  • Highly creative and curious mindset to identify new ways of working aimed at embedding an improvement culture.
  • Excellent communication and influencing skills to build relationships internally and with key customers globally.
  • Passion for sustainability and innovation with a track record of interpreting and delivering on corporate suitability targets with research and development teams.

Additional Information

This position can be based at any of our Croda sites globally with a preference for being based at our Head/Regional Offices in the UK, Paris, Barcelona, Singapore, or Princeton, NJ. Relocation support will be provided if required.