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Brand Manager

2 months ago

Hereford, Herefordshire, United Kingdom MandM Full time

Job Title: Brand Manager

About the Role

We are seeking a highly skilled Brand Manager to join our team at MandM, a leading online retailer. As a Brand Manager, you will be responsible for leading the delivery and execution of the annual brand plan across the full marketing mix to a consistent, high standard.

Key Responsibilities

  • Support the delivery of the annual brand plan, including project responsibility across the marketing mix.
  • Constantly review brand performance to inform brand planning cycles for creative improvement.
  • Deliver strong through-the-line brand plans tailored by channel to enable consistent brand execution.
  • Work closely with channel teams to pull a brand campaign through to owned channels.
  • Ensure brand consistency across all touchpoints, both tone of voice and visually, working with wider teams to align all work to the brand positioning.
  • Lead media strategy, planning, and execution, creating all creative that is needed for media plans, working with both agencies and in-house teams.

About You

We are looking for a candidate with advanced knowledge of brand, media, creative development, campaign management, and the full marketing mix. You must be able to produce commercially orientated creative that is customer-focused with a good eye for detail.

Requirements

  • Advanced knowledge of brand, media, creative development, campaign management, and the full marketing mix.
  • Ability to produce commercially orientated creative that is customer-focused with a good eye for detail.
  • Experienced in writing creative briefs and managing creative development with agencies.
  • High level of communication and presentation skills.
  • Ability to influence and align teams towards one brand vision and strategy.

About Us

MandM is a leading online retailer that prides itself on upholding core values of excellence, teamwork, accountability, and an entrepreneurial approach. We are driven by a shared commitment to making a real impact in the industry.