Marketing Manager
3 weeks ago
We are seeking a highly skilled Marketing Manager to join our team at Compass UK & Ireland. As a Marketing Manager, you will be responsible for developing and implementing a tailored contract marketing plan that drives positive student engagement, sales, and profit through the management of the experience for students and staff on campus.
Key Responsibilities
- Develop a comprehensive marketing plan that meets the needs of the student base and student groups of the institution.
- Plan and execute activities to drive participation and growth of key categories, including programmes of activity and promotions, liaising with students and customers to gain insights.
- Deliver food concepts and pop-ups to maximise participation, spend, and satisfaction.
- Develop and implement a communication and engagement strategy to support the marketing plan, including social media and digital communication, feedback mechanics, forums, and focus groups.
- Develop and adopt measurement models to benchmark and monitor the success of all activity in the marketing plan, looking at specific KPIs around sales, average transaction value, participation satisfaction, and follow-up feedback.
Requirements
- High numeric and analytical skills.
- Excellent verbal and written communication skills.
- Ability to analyse and evaluate information.
- Demonstrates Compass values and recognition principles.
- Knowledge of process and planning tools designed to deliver consistent results to expectations.
- Commercially focussed with ability to measure impact and results.
About Us
Compass UK & Ireland is committed to fostering an environment where every individual can truly be themselves at work and has equal opportunities to advance in their careers. We strive to build a culture that respects and celebrates the unique talents, beliefs, backgrounds, and abilities of all our team members. We want our colleagues to feel valued, empowered to reach their full potential, and to thrive because diversity is our strength.
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