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Digital Media Strategist

2 months ago

London, Greater London, United Kingdom Consumer Additions and Consumer Exec Full time

Consumer Additions and Consumer Exec are seeking a highly skilled Digital Media Strategist to join their team. This role will involve managing a team of two and working closely with the Head of Brand Marketing to develop and execute a comprehensive social media strategy for the company.

The ideal candidate will have a deep understanding of how social media can be used to build brand identity and drive business growth. They will be responsible for crafting and refining the social media strategy, ensuring it is effectively delivered across all of the company's digital channels.

The successful candidate will have extensive knowledge of social media platforms and how to leverage them to construct brand equity and establish a strong point of view. They will also have a strong grasp of editorial content strategies and how they drive engagement and contribute to brand growth.

The role will involve:

  • Crafting and refining the social media strategy to ensure it is effectively delivered across all of the company's digital channels.
  • Aligning editorial activities across the company's owned platforms, maintaining a consistent tone and perspective in all content.
  • Seizing opportunities for the company to engage within cultural spaces relevant to their audience, using both proactive and reactive tactics to ensure they are present at the right time and place.
  • Supporting key brand campaigns through social media, translating broader strategic goals into channel-specific best practices to communicate the message most effectively.
  • Grounding work in audience insights and trends identified through social listening and analytics.
  • Engaging internal teams and stakeholders to showcase the measurable impact of social media efforts and how they align with business objectives.
  • Managing social media crisis situations, should any challenges arise.
  • Leading and managing teams, setting clear objectives and expectations for successful delivery.

The ideal candidate will have:

  • A deep understanding of how social media can build brand identity through creative and innovative thinking.
  • Extensive knowledge of social media platforms and how to leverage them to construct brand equity and establish a strong point of view.
  • A strong grasp of editorial content strategies and how they drive engagement and contribute to brand growth.
  • Experience in launching products, campaigns, or new initiatives via social media that have met business and customer goals.
  • A positive, people-oriented attitude, with a proactive approach to tackling challenges, campaigns, and daily tasks.
  • A natural creativity and an acute awareness of social trends, with a genuine passion for staying ahead of the curve.
  • The ability to inspire, collaborate, and deliver exceptional results.
  • A commitment to producing the highest quality work, putting in the effort to achieve the best outcomes.