Digital Analyst Lead

3 days ago


London, Greater London, United Kingdom Salt Full time
Job Title: Digital Analyst Lead

We are seeking a seasoned Digital Analyst Lead to join our team at Salt. The ideal candidate will have 3+ years of experience in Digital Analytics, with a strong focus on website analytics and conversion rate optimisation.

This role is pivotal in driving digital analytics across all elements of the digital ecosystem by delivering actionable insights to enhance conversion rates and optimise media spend efficiency.

The successful applicant will be responsible for:

  • Analysing user behaviour across digital touchpoints using web analytics tools, and developing insights from data trends, user journey analysis, and customer feedback to identify potential optimisation opportunities
  • Designing, implementing, and managing A/B and multivariate tests to validate hypotheses and measure the effectiveness of optimisation strategies
  • Creating and maintaining a testing roadmap based on data-driven hypotheses and business goals, and monitoring test performance, interpreting results, and providing recommendations for successful rollout or further testing
  • Funnel Flow Analysis: Delivering insights into the customer journey, with a focus on understanding and improving the conversion funnel, identifying drop-off points, and proposing solutions
  • Feature Performance Measurement: Collaborating closely with the Digital Product team to assess the impact and success of newly launched digital features, using data to inform feature enhancements and future development

The estimated salary for this position is $80,000 - $110,000 per annum, depending on location and experience.



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