Senior PPC Executive

2 days ago

London, Greater London, United Kingdom Skywind Group Full time
Senior PPC Executive Job Description

As a Senior PPC Executive at Skywind Group, you will lead our Pay-Per-Click (PPC) advertising strategy, focusing on Google Ads, Bing Ads, and Apple Search ads. You will play a critical role in driving our customer acquisition and digital marketing efforts, optimizing our campaigns to achieve maximum ROI.

Key Responsibilities:

1. PPC Strategy Development and Execution:

Comprehensive Campaign Planning: Develop a strategic plan for PPC campaigns that aligns with the company's business objectives, targeting the most effective keywords and audience segments.

Budget Management: Allocate and manage a substantial PPC budget across different platforms, ensuring optimal spend for the best return on ad spend (ROAS).

Campaign Setup and Management: Oversee the creation and management of campaigns, including setting up account structures, ad groups, and tracking systems on Google Ads and Bing Ads.

2. Performance Optimization and Scaling:

Continuous Optimization: Use ongoing testing and optimization strategies such as split-testing ad copy, keywords, and landing pages to improve campaign performance.

Data-Driven Decisions: Analyze performance data to understand the effectiveness of different campaigns and strategies. Use insights to scale successful campaigns and pause or adjust underperforming ones.

Innovative Approaches: Experiment with new and emerging PPC features and technologies to stay ahead of the curve and outperform competitors.

3. Analytics and Reporting:

Advanced Analytics: Dive deep into analytics to understand user behavior and conversion patterns. Make data-driven decisions to refine targeting and bidding strategies.

Performance Reporting: Develop regular reports detailing campaign performance, insights, and strategic recommendations. Communicate these findings clearly to senior management and relevant stakeholders.

KPI Monitoring: Monitor key performance indicators such as click-through rates, conversion rates, and ROAS to evaluate campaign success and areas for improvement.

5. Industry Trends and Compliance:

Stay Informed: Keep abreast of the latest industry trends and updates in PPC and digital marketing. Attend webinars, conferences, and workshops to continually enhance skills and knowledge.

Regulatory Compliance: Ensure all campaigns comply with local and international advertising standards and regulations.


Requirements:

  • Proven experience in independently delivering successful end-to-end PPC campaigns, preferably in a user acquisition-based industry.
  • Proven track record of achieving conversion-based KPI targets.
  • Deep knowledge of data tools and confidence in deriving insights from data to assist in decision-making.
  • Agile and ambitious, with the ability to work in a fast-paced team and under pressure.
  • Effective team player with the ability to collaborate with the wider Marketing, Development, and Design teams.
  • Superb initiative with a growth mindset; able to design and implement A/B testing to drive growth.
  • Stay up to date of industry changes and trends in PPC.
  • Knowledge of tracking and measurement is preferred.
  • Experience or passion for App Acquisition is preferred.

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