Marketing Data Analyst

1 week ago


London, Greater London, United Kingdom Pinpoint Full time
About the Role:

As a seasoned Marketing Operations Manager, you will be responsible for overseeing all campaign operations across Marketing and Partnerships. Your strategic projects will support the Product and Customer Success teams as needed.

You will lead our marketing signals database and contribute to our wider data and enrichment architecture, ensuring robust data management practices.

Leverage enriched Hubspot data to develop and maintain smart lists, campaigns, sequences, and email subscriptions across customer and prospect databases.

Work closely with the Marketing and Partnerships team on campaign sprints, ensuring streamlined processes, comprehensive tracking, and effective cross-team communication.

Transform our marketing reporting capabilities, from granular channel-level metrics to sophisticated attribution models and funnel analysis.

Oversee the Google Tag Manager container for our marketing website.

Develop and maintain a comprehensive knowledge base for our Marketing Ops procedures, coordinating communications to ensure consistent process adoption.



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