Senior Category Development Manager

4 weeks ago


Plymouth, Plymouth, United Kingdom SamworthBrothers Full time

Unlock your potential with Samworth Brothers as a Senior Category Development Manager. This key leadership role will see you driving the category agenda within major retail customers, collaborating with commercial teams, and maximizing sales and profitability in the savory pastry category.

**Key Responsibilities:**

* Lead range and seasonal reviews, category initiatives, and merchandising strategies
* Drive promotional tactics and category performance tracking
* Ensure effective use of category databases like Retail Link, Dunnhumby, I2C, and Coop Hive
* Lead customer engagement for category reviews, store trials, and rollouts

**Requirements:**

* Significant category management experience in FMCG
* People management experience, including mentoring and coaching
* Strong knowledge of category management processes, innovation, portfolio management, and retailer systems
* Excellent commercial, planning, and analytical skills
* Ability to present data effectively and build strong relationships with internal and external stakeholders
* Experience in project management and working with data sources such as IRI and Kantar

**About Us:**

Samworth Brothers is a fourth-generation family business producing high-quality own-label products for many of the UK's best-known retailers, including Ginsters, Soreen, Higgidy, Dickinson & Morris, Urban Eat, West Cornwall Pasty Company, and Walker & Son. We employ over 10,000 people in well-invested modern food manufacturing sites around the country.



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