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Marketing Director UK&I

2 months ago

Banbury, Oxfordshire, United Kingdom Barry Callebaut Full time
About the Role

We are seeking a highly skilled and experienced Marketing Manager to join our team in the UK&I region. As a key member of our marketing team, you will be responsible for translating global and regional marketing strategies into local actions and tools.

Key Responsibilities
  • Develop and implement local marketing strategies to support the realization of commercial targets for the country cluster.
  • Coordinate and execute marketing activities, including product launches, segment campaigns, digital activities, events, and PR, on a local level.
  • Manage the local Gourmet marketing budget to maximize return-on-investment.
  • Set clear objectives and key performance indicators (KPIs) to measure success.
  • Track and evaluate performance using analytical tools and use insights to optimize marketing plans.
  • Collaborate with sales, chefs, ambassadors, creatives, and agencies to create and adapt local sales training and customer communication tools.
  • Manage all visual marketing tools for all Gourmet brands, including catalogues, brochures, merchandise, and event kits.
  • Develop annual trade marketing plans for key distributor customers, including advising on communication channel mix and briefing creative teams.
  • Manage external agencies and freelancers to deliver campaigns and activations on time and within budget.
About You

We are looking for a highly motivated and experienced marketing professional with a strong background in brand management and/or trade marketing. You should have a degree in Marketing, Economics, Business, or a related field, and at least 3 years of relevant working experience at a manager level. You should also have a strong business acumen, ability to translate consumer/customer insights into actionable plans, and experience creating, managing, and evaluating multiple successful marketing campaigns end-to-end.

We offer a dynamic and challenging work environment, with opportunities for professional growth and development. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.