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Consumer Marketing Manager

2 months ago

Liverpool, Liverpool, United Kingdom Love2shop Full time
About the Role

We are seeking a highly skilled Consumer Marketing Manager to join our team at Love2shop. As a key member of our marketing department, you will play a vital role in developing and executing integrated marketing plans that drive customer acquisition, retention, and revenue growth for our B2C brands.

The successful candidate will have a strong background in marketing communications, with experience in developing and implementing multi-channel campaigns that meet business objectives. You will be responsible for working closely with our Head of Consumer Marketing and the wider marketing team to own and execute the day-to-day marketing communications plan for all PayPoint Group brands.

Main Responsibilities:

  • Develop and execute integrated marketing plans that drive customer acquisition, retention, and revenue growth for our B2C brands.
  • Work closely with the Head of Consumer Marketing and the wider marketing team to own and execute the day-to-day marketing communications plan for all PayPoint Group brands.
  • Develop and implement multi-channel campaigns that meet business objectives, including email, SMS, direct mail, and other integrated customer communications.
  • Be responsible for the day-to-day management of direct reports, including regular 1-to-1 meetings and performance management.
  • Ensure that all marketing communications are accurate, legally compliant, relevant, and on-brand.
  • Measure and report on the revenue and engagement of marketing campaigns, making suggestions for improvement to ensure that campaigns are cost-effective and align to commercial business KPIs.
  • Support the day-to-day management of marketing agencies and ensure internal stakeholder engagement in all marketing plans.

Essential Skills:

  • Relevant degree or marketing/direct marketing qualification.
  • Experience in marketing communications, ideally 3 years.
  • Excellent planning, project management, organisational skills, time management, and the ability to prioritise workload.
  • Copy writing and proof reading skills, with excellent attention to detail.
  • Commercially aware with the ability to align to business KPIs.
  • Excellent communication and interpersonal skills, both written and oral.
  • Ability to keep calm under pressure.
  • Able to adapt to change and redefine goals as necessary.
  • Proficient in the use of Microsoft Office Suite.

Desirable Skills:

  • Working knowledge of key ESPs to build electronic marketing communications.
  • Experience and understanding of Google Analytics to track and report on revenue driving communications campaigns.

Benefits:

  • 25 days' holiday + bank holidays.
  • Company pension scheme.
  • UK health care cover.
  • Discounts with multiple retailers.
  • Fabulous kitchen space with free tea and coffee.
  • Family-friendly leave.
  • Community volunteering policy.