Digital Transformation Leader

7 days ago


Peterborough, Peterborough, United Kingdom Coloplast Full time
Job Description

We are seeking a Senior Digital Marketing Manager to drive our digital agenda forward. This role is crucial in optimizing the customer journey, managing digital products, and executing performance campaigns to achieve business objectives.

Main Responsibilities:
  • Develop and execute performance campaigns across multiple channels for both acquisition and retention, ensuring effective reach and engagement with our target audience.
  • Take ownership of our eCommerce platform, ensuring it meets business needs and delivers a seamless customer experience.
  • Implement paid online media strategies to drive lead generation for customer acquisition, working closely with the Global team to align efforts.
  • Boost growth through SEO and digital content, continually optimizing our online presence to enhance visibility and engagement.
About Coloplast

Coloplast is a leading global company dedicated to improving the lives of people affected by chronic conditions. Our mission is to make life easier for people who use our products or services.

Requirements:
  • Proficiency in project management techniques is essential for success in this role.
  • A commercial mindset and a customer-centric approach are required to continuously seek performance improvements.
  • Familiarity with Episerver and Zendesk is necessary to manage consumer platforms and digital communications.

The salary range for this position is $120,000 - $180,000 per year, depending on experience.



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