Senior Grocery Account Manager

4 weeks ago


Liverpool, Liverpool, United Kingdom Advocate Group Full time

Senior National Account Manager, Grocery

The Advocate Group is seeking a Senior National Account Manager to lead our client's strategic relationships with Morrisons and Ocado.

Key Responsibilities:

  • Develop a strategic customer plan in partnership with the National Account Controller and Commercial Director for commercial success.
  • Hold P&L accountability for customer relationships and ensure budgeted scorecard achievement.
  • Establish strong relationships with key contacts, representing the brand to its best ability.
  • Drive optimal execution of point-of-purchase drivers (Range, Distribution, Price, Display, Promotions).
  • Lead cross-functional collaboration and oversee key projects.
  • Monitor JBP plan delivery with customers to align with Sales and Brand strategies.
  • Negotiate and manage Customer/Category D&A investments to maximize returns.

About You:

  • Graduate-level education.
  • Demonstrated FMCG sales experience, including leadership in a brand.
  • Experience collaborating with Marketing for integrated brand, category, and customer strategies.
  • Proficiency across multiple categories.
  • Track record in developing, negotiating, and executing customer Joint Business Plans (JBPs) with measurable scorecard achievements.
  • Strong commercial acumen and analytical skills for P&L accountability.


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