Public Relations Specialist

6 days ago


Luton, Luton, United Kingdom Ab Electrolux Full time
About the Position

We are looking for a dynamic and results-driven Brand & PR Specialist who can contribute to our team's success in the UK & Ireland. The successful candidate will be responsible for developing and implementing PR and press strategies, managing influencer and brand partnerships, and supporting sales-driven promotions.

Key Responsibilities:
  1. Plan and execute PR campaigns that build strong relationships with media, journalists, and influencers.
  2. Manage PR agencies to ensure effective, on-time, and within-budget campaign delivery.
  3. Oversee PR budgets, ensuring resource efficiency and maximising ROI through detailed performance reporting.
  4. Lead influencer marketing strategies to amplify brand messaging and drive consumer advocacy.
  5. Collaborate with the digital team to grow brand presence on platforms like Meta, YouTube, and Pinterest.
  6. Align internal teams by sharing PR updates and campaign insights for consistent messaging.
  7. Partner with Trade Operations to support sales-driving initiatives such as cashback offers and co-op advertising campaigns.
  8. Build strategic alliances that enhance visibility and market growth in collaboration with trade marketing teams.
  9. Develop marketing materials such as brochures and catalogues, ensuring adherence to brand guidelines.
Benefits:
  • Estimated salary: £40,000 - £55,000 per annum.
  • Excellent development opportunities.


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