SEO Executive

4 weeks ago

London, Greater London, United Kingdom London and Partners Full time
About the Role

We are seeking a highly skilled SEO & Digital Executive to join our team at London & Partners. As a key member of our digital marketing team, you will be responsible for providing best practice optimisations to the content team and developers to help us acquire, engage and grow users and revenue for the visitlondon.com website.

Key Responsibilities
  • Perform detailed keyword research to provide actionable insights and recommendations to the content team, working with them to implement onto both existing and new content via our CMS system.
  • Conduct competitor and keyword gap analyses to identify valuable opportunities and produce content briefs for internal teams to action.
  • Collaborate with internal teams to implement technical SEO fixes identified by the SEO Manager and agencies, eventually performing regular technical audits following internal training.
  • Collaborate with various teams to ensure the implementation of SEO best practices across all channels.
  • Lead on monthly reporting with channel leads across the team, and help ensure we are on track with KPIs by using analytical tools.
  • Research wider acquisition work, such as PPC and social commerce with the respective teams, as well as with our key partners.
  • Take a leading role in implementing and reporting on display ads on our site, monitoring any discrepancies and proactively optimising and reporting on their performance.
  • Brief design teams on visual content and video optimisation and helping to implement recommendations.
  • Create regular data and insights reports for advertisers and sponsors.
  • Create PowerPoint slides with the Business Development Manager for advertising and sponsorship proposals and reporting.
  • Contribute to and ideate for Digital PR/link building campaigns.
  • Identify solutions that could help to automate SEO fixes or recommendations.
  • Update income information on Salesforce and other company records and raise purchase orders for our agency and third-party services.
Requirements
  • Proven hands-on SEO experience, with practical experience using data and analytics to create recommendations from the data.
  • Well-rounded SEO knowledge both on-page and technical SEO.
  • An analytical mindset with keen attention to detail, proactivity sharing results and insights to optimise our SEO and display ad channels.
  • Working knowledge of the following tools: Google Analytics, Google Search Console, AhRefs, SEMrush and Screaming Frog.
  • Competent with Excel formulas and proficient with Microsoft Word and PowerPoint.
  • Possess good communication and presentation skills and be able to explain more complex SEO issues to the wider team.
  • Hands on CMS experience - while we use Sitecore, practical use of any CMS system for publishing and making backend changes is a plus.
  • A proactive approach in exploring additional channels and opportunities to grow Visit London's users.
  • Experience in content writing from writing for a blog to a website.
  • Natural interest in the world of SEO and will be aware of the changing landscape of search marketing.
What We Offer
  • To join a fast-paced, flexible and inclusive social enterprise.
  • Hybrid working environment.
  • 30 days' holiday in addition to UK public holidays.
  • Excellent employer pension contribution and Medical Cash Plan.

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