Digital Marketing Strategist
3 days ago
**About Us**
Inntravel is a leading provider of self-guided holidays across Europe. We are seeking a skilled Digital Marketing Specialist to join our team and help us achieve our ambitious growth targets.
**Role Overview**
We are looking for an experienced digital marketing professional to lead the development and execution of PPC campaigns, manage SEO strategy, and monitor performance metrics. The ideal candidate will have a strong analytical mindset, excellent presentation skills, and experience working with CRMs.
**Responsibilities**
- Lead the development and execution of PPC campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
- Manage all aspects of SEO strategy and implementation, including keyword research, on-page optimization, link building, and technical SEO audits.
- Monitor PPC and SEO performance metrics, provide regular reports, and optimize campaign performance.
- Collaborate with cross-functional teams to design and implement integrated marketing strategies.
- Serve as the primary point of contact for our digital agency, ensuring clear communication, timely deliverables, and adherence to budget and timelines.
**Requirements**
- Experience in a similar digital marketing role.
- Experience in planning, executing, and optimizing paid advertising campaigns.
- Indepth knowledge of digital advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
- Strong analytical skills, with the ability to interpret data and draw actionable insights.
- Experience working with CRMs for building marketing campaigns, audience segments, and analysis.
- Excellent presentation skills and copywriting ability to produce engaging content across various channels.
- A creative thinker who can express the brand through different channels and think outside the box to invent new ideas.
**Benefits**
- Enjoy 50% discount on holidays across all our brands for you and your family or friends.
- Additional annual leave when you choose to swap a plane for a train.
- Career pathing and continuous development opportunities.
- Opportunity to take a workation for up to 6 weeks per year and work from anywhere in the world.
- 2 volunteer days each year to give back to what is important to you.
**Salary:** £45,000 - £60,000 per annum, depending on experience.
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