Digital Marketing Strategist

4 hours ago


York, York City, United Kingdom In Technology Group Full time
Job Summary
In Technology Group is seeking a skilled Digital Marketing Strategist to lead the development and execution of comprehensive strategies aimed at improving website visibility, driving organic traffic, and increasing lead generation through organic search. The ideal candidate will have a proven track record of achieving this in previous roles.

The estimated salary for this position is around $90,000 - $110,000 per year, depending on experience.

Main Responsibilities
  • Develop and implement SEO strategies to enhance organic website visibility and drive lead generation for In Technology Group's offices worldwide.
  • Conduct keyword research, analysis, and implement on-page/off-page optimisation techniques.
  • Monitor, analyse, and report on key SEO performance metrics such as keyword rankings, organic traffic, and leads generated.
  • Optimise content (blogs, videos, landing pages, product descriptions) for search engines and improve its performance.
  • Collaborate with the wider marketing team to ensure SEO best practices are incorporated into content creation.
  • Stay up-to-date with the latest SEO trends, algorithm changes, and industry best practices.
  • Implement and optimise backlink-building strategies, including working with the PR agency to secure high-quality backlinks.


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