Digital Media Strategist
4 weeks ago
We are seeking a highly skilled Media Strategy Marketing Manager to join our team at Nomad Foods Inc. In this role, you will be responsible for developing and implementing end-to-end media strategies that drive business growth and improve media impact.
Key Responsibilities- Lead and oversee the development of media strategies, taking into account local market trends, competitive activity, and consumer behavior.
- Represent Nomad Foods in relevant fora with internal/external stakeholders requiring strategic media input.
- Stay up-to-date with emerging media trends and technologies to enhance Nomad Foods' media ambition and agenda.
- Manage Nomad's relationship with key media owners, such as Google, Meta, or TikTok, to develop beneficial commercial returns and learning opportunities.
- Coordinate the development and implementation of Nomad Foods-specific media guidelines, including social media, programmatic, e-retail media, influencer marketing, SEM, and SEO.
- Lead the media actionability of learnings emanating from MMM studies, in coordination with the Media Manager for Performance and Effectiveness, to improve media impact on the short and long term.
- Develop and maintain solid relationships with the MUs and regional hubs to ensure global/local media alignment.
Requirements
- Bachelor's degree in marketing, advertising, or a related field.
- Experience in media planning in either client or agency aside, with a strong background in digital media.
- Proven ability to implement successful media strategies.
- FMCG/C PG experience with previous experience managing relationships with media agencies and multiple markets.
- Experience in managing media budgets over €20 million.
- Experience in leading media strategy and planning for global brands.
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