Senior Global Demand Generation Strategist

1 month ago


West Midlands Combined Authority, United Kingdom Duval Associates Full time

As a Senior Global Demand Generation Strategist at Duval Associates, you will be responsible for leading the development and execution of comprehensive demand generation strategies across all channels, driving predictable pipeline growth, expanding the existing customer base, and mobilising partners.

Job Description

We are seeking a seasoned leader with 8+ years of experience in B2B demand generation, preferably in a high-growth SaaS environment. You should have a proven track record of building and scaling demand generation programs that deliver measurable results.

The ideal candidate will have deep understanding of account-based marketing (ABM) principles and best practices, as well as significant experience working with channel partners, resellers, and referral programs.

Key Responsibilities:
  1. Demand Generation Strategy Development: Develop and execute comprehensive demand generation strategies across all channels, including ABM, email, paid media, content, SEO/SEM, social, events, and partners.
  2. Budget Management: Manage the demand generation budget and allocate resources effectively across different initiatives.
  3. Team Leadership: Lead, mentor, and develop the demand generation team, fostering a culture of collaboration, innovation, and data-driven decision-making.
  4. Tech Implementation: Oversee the implementation and optimization of marketing automation and other demand generation technologies.
  5. Cross-Functional Collaboration: Collaborate closely with sales, product, and customer success teams to ensure alignment and maximise pipeline impact.
  6. Performance Analysis: Track, measure, and analyse demand generation performance metrics, providing regular reports and insights to the leadership team.
  7. Industry Staying Up-to-Date: Stay up-to-date on industry best practices, emerging technologies, and competitive landscape to inform the demand generation strategy.
Requirements:
  • 8+ years of experience in B2B demand generation, preferably in a high-growth SaaS environment.
  • Proven track record of building and scaling demand generation programs that deliver measurable results.
  • Deep understanding of ABM principles and best practices.
  • Significant experience working with channel partners, resellers, and referral programs.
  • Familiarity with SaaS business model, sales cycles, and marketing dynamics.
What We Offer:

As a Senior Global Demand Generation Strategist, you will receive a competitive salary of £65,000 - £75,000 per annum, plus benefits such as remote work options, emphasis on learning and development, career progression opportunities, and a comprehensive incentive plan after 12 months of service.



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