Marketing Strategy Officer

3 days ago


Chesterfield, Derbyshire, United Kingdom Heatingandventilating Full time

We are seeking an experienced Marketing Strategy Officer to join our team at Heatingandventilating in Chesterfield, Derbyshire.

Job Description

The purpose of this role is to develop and activate the NIBE UK marketing strategy to deliver against the strategic growth targets while championing the NIBE brand.

  1. Develop compelling marketing plans to drive brand momentum and growth in the UK market.
  2. Design and implement effective consumer brand positioning strategies that motivate consumers and enhance brand performance.
  3. Manage the development and activation of marketing strategies for new product launches to drive sales.
  4. Collaborate with key stakeholders and external agencies to deliver plans and inform commercial strategy and activities.
  5. Ensure all communications, materials, and support adhere to brand guidelines.
  6. Lead the day-to-day management of the marketing team.
  7. Agree plans with and provide content support for External PR/Communications agency.
  8. Work closely with Category team to ensure in-depth knowledge of brand performance, provide data analysis, and identify brand opportunities.
  9. Responsible for driving digital and social media marketing for the UK market.
Key Responsibilities:
  1. Proven experience managing and building brand awareness.
  2. Proven experience creating effective, integrated marketing campaigns across all media channels.
  3. Numerate, able to analyse data to support recommendations and decision-making.


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