Digital Content Strategist
2 days ago
Bruntwood SciTech is a leading provider of office and laboratory space, scientific services, and business support to the science, technology, and innovation sectors.
We are seeking an experienced Digital Content Strategist to join our team. As a key member of our content team, you will be responsible for developing and executing a best-in-class digital content strategy that drives engagement, growth, and performance improvements across our channels.
The successful candidate will have a proven track record in creating compelling digital content that resonates with our target audience. You will work closely with our marketing team to develop a comprehensive content plan that aligns with our business objectives and reinforces our brand story.
A strong understanding of social media platforms, content marketing principles, and SEO best practices is essential. You will be expected to stay up-to-date with the latest trends and developments in digital content marketing and adapt your approach accordingly.
In this role, you will lead the development and implementation of an integrated content and social media strategy, manage news gathering across our portfolio, and continually review performance to ensure activity works as hard as possible. You will also oversee the design and development of landing pages, provide full marketing campaign support, and champion social media content within the business.
Key Responsibilities:
- Develop and execute a comprehensive digital content strategy that drives engagement, growth, and performance improvements
- Lead the management and optimisation of our own brand communication channels to drive engagement, growth, and performance improvements
- Manage news gathering across our portfolio on a weekly, monthly, and quarterly basis and liaise with stakeholders to share relevant stories and content across channels
- Continually review performance across channels to ensure activity works as hard as possible
- Oversee the design and development of landing pages for programme support, and provide full marketing campaign support including asset creation, video promotion, social media campaigns, and partner pack creation for campaigns
- Champion social media content within the business and showcase the positive impact it drives towards our commercial lettings plan
- Manage the senior social media executive, developing their skills and ensuring timely delivery of plans and content
- Content creation including video (script, briefing), graphics, blog writing
- Email marketing content strategy support and copywriting
- Writing guest blogs for senior leadership team for external publications
- Developing strategies for delivery of customer testimonials and identifying key customers and new, fresh approaches to videos
- Planning, development, and execution of company-wide video projects with senior stakeholders in the business and external shareholders
Requirements:
- Proven experience in digital content marketing, with a focus on social media and content creation
- Strong understanding of social media platforms, content marketing principles, and SEO best practices
- Ability to develop and execute a comprehensive digital content strategy that drives engagement, growth, and performance improvements
- Excellent written and verbal communication skills, with the ability to adapt tone and style to suit different audiences
- Experience in managing teams and developing skills, with a focus on social media executives
- Strong analytical and problem-solving skills, with the ability to review performance data and make informed decisions
What We Offer:
- An estimated salary of £45,000 - £60,000 per annum, depending on experience
- A generous holiday package, including 28 days annual leave plus your birthday off
- 24 hours a year volunteer time to support causes that matter most to you
- Sabbatical of up to 12 months after five years of service
- Healthcare cash plan and private healthcare cover available
- Up to 8% matched pension scheme
- Discounts and cashback at leading retailers
- Enhanced maternity benefits, including 26 weeks fully paid leave
- Interest-free learning loans to help you develop new skills
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