Digital Content Strategist

3 weeks ago


Manchester, United Kingdom BEAUTY BAY Full time

Role Overview:

We are seeking a highly skilled Digital Content Strategist to join our team at BEAUTY BAY. As a key member of our Brand Team, you will be responsible for crafting innovative and engaging social media content that resonates with our beauty-obsessed, Gen-Z audience.

You will collaborate closely with teams across the business to develop content strategies that drive engagement and brand awareness, aligning with key product launches, editorial content, and campaign objectives.

Key Responsibilities:

  1. Develop and implement content plans and calendars to ensure consistent delivery of high-quality, trend-led social content.
  2. Collaborate with the Brand, Marketing, and Product Development teams to ensure social media content supports and enhances product launches, brand campaigns, and promotions.
  3. Stay up-to-date with current beauty trends, pop culture, and social media trends to create content that resonates with our audience.
  4. Craft compelling visual stories that speak to our Gen-Z customer, domestically and internationally, across beauty categories like make-up, skincare, haircare, and wellness.
  5. Measure and analyse the performance of social media content to optimize strategies, increase engagement, and drive results.
  6. Maintain a consistent brand voice and aesthetic across all social media content, ensuring alignment with BEAUTY BAY's brand identity.

Requirements:

  • Experience within a similar Social Media role is essential.
  • Experience within Content Creation & Social Media reporting is advantageous.
  • Retail/E-Commerce experience is highly desirable.
  • Ability to work independently as well as part of a wider Social & Brand Team.
  • Strong understanding of video and stills productions for social media.
  • Strong communication skills both written and verbal.


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