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Digital Marketing Specialist

1 month ago

Chelmsford, Essex, United Kingdom In Technology Group Full time
Digital Marketing Specialist

**Job Title:**

We are seeking a skilled Digital Marketing Specialist to join our team at In Technology Group Ltd. The ideal candidate will have a proven track record in managing successful pay-per-click campaigns across various platforms.

**Key Responsibilities:**

* Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.
* Conduct thorough keyword research and competitive analysis to inform campaign strategies.
* Monitor and analyse campaign performance, providing regular reports and actionable insights to clients.
* Continuously optimise campaigns to improve performance metrics, including click-through rates (CTR), cost per click (CPC), and return on ad spend (ROAS).
* Manage budget allocations and bid strategies to ensure cost-effective results.
* Collaborate with the creative team to develop compelling ad copy and creatives.
* Stay up-to-date with industry trends and best practices to maintain a competitive edge.
* Communicate effectively with clients, providing clear updates and insights.

**Requirements:**

* Proven experience in a PPC management role, ideally within an agency setting.
* Strong understanding of Google Ads, Bing Ads, and social media advertising platforms.
* Proficiency in using PPC tools and software, such as Google Analytics, SEMrush, and Ahrefs.
* Excellent analytical skills with the ability to interpret data and generate actionable insights.
* Strong communication skills, both written and verbal, with the ability to present complex information clearly.
* Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.

**What We Offer:**

* Competitive salary and benefits package.
* Opportunity to work with a diverse range of clients and industries.
* Collaborative and supportive team environment.
* Ongoing professional development and training opportunities.
* Flexible working options.

**How to Apply:**

If you are a motivated digital marketing professional looking to take your career to the next level, we would love to hear from you. Please submit your CV and a cover letter outlining your relevant experience and why you would be a great fit for our team.