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Marketing Intelligence
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We are seeking a highly skilled Marketing Intelligence & Reporting Director to lead all Marketing Intelligence & Reporting workstreams for one of Omnicom's global clients. As a key member of our team, you will be responsible for scoping, executing, and delivering projects that drive business growth and innovation.
Key Responsibilities- Lead client conversations as a subject matter expert and oversee all aspects of project scoping, execution, and delivery.
- Support the MI&R Data Partners and team Lead in positioning Annalect EMEA team as the center of excellence for Reporting in EMEA.
- Partner with Annalect's global performance reporting team to ensure all projects are appropriately priced, resourced, and the project teams are onboarded in a timely manner.
- Oversee and ensure all projects conform to the Taxonomy, naming conventions, and governance best practices set by the global performance reporting team.
- Design functional solutions of data pipelines, data operations, reporting, and underlying data infrastructure as a part of project scoping.
- Be responsible for creating and communicating EMEA standards and best practices for Marketing Intelligence & Reporting.
- Work with EMEA country-specific teams to identify their current state of data ops and performance reporting and establish action plans towards a standardized and harmonized way of providing reporting services to Omnicom clients in EMEA.
- Participate in running a community of data ops and performance reporting experts across the EMEA region.
- Minimum 7 years of experience in running a data operations, media operations, reporting, dashboarding, or a related business intelligence practice.
- Experience of working in marketing communication companies is highly desirable.
- Experience in campaign performance reporting or programmatic performance reporting is highly desirable.
- Strong commercial acumen with experience of writing proposals with a variety of pricing components including, but not limited to, FTE rates, offshore rates, third party vendor costs, data infrastructure costs.
- Strong functional understanding of data and data infrastructure.
- Extensive experience with Power BI is a must.
- Additional experience with one or more of Tableau or MCI (Datorama) is preferable.
- Practical experience with Alteryx, GCP, or SQL is desirable.
