Digital Strategy and Engagement Manager

2 days ago


Manchester, United Kingdom NCC Group Full time
About the Role:

We are seeking an experienced Director of Marketing (Cyber) to join our team at NCC Group. As a key member of our marketing department, you will be responsible for developing and executing integrated marketing strategies to drive business growth and reinforce our market position.

The successful candidate will have significant demonstrable experience in marketing leadership roles, preferably within the consulting or professional services industry. A degree in Marketing, Business, or a related field, or equivalent experience, is also required.

Responsibilities:
  1. Develop and Execute Integrated Marketing Strategies: Align with the company's objectives for its Cyber business, including branding, market positioning, target audience segmentation, and clear buyer journeys to drive lead generation, brand awareness, and customer acquisition and retention.
  2. Brand Management: Roll out the new Cyber brand across our global business, engaging with stakeholders including Clients, Government agencies, employees, alumni, and influencers.
  3. Digital Marketing and Website: Oversee digital marketing activity, including SEO, SEM, paid social media campaigns, email marketing, and content marketing to target and nurture clients and buyers.
  4. Engagement and Relationship Marketing:
  5. Marketing Budget: Allocate, utilising, monitoring, and managing the marketing budget aligned to the business strategy and objectives.
What We Offer:

NCC Group offers a competitive salary and benefits package, as well as opportunities for career growth and development. Estimated salary: £60,000 - £80,000 per annum.



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