Senior Marketing Analytics Manager
4 days ago
Location: City of London
Salary: up to £85,000 per annum
We are seeking a Senior Marketing Analytics Manager to join our team at Lorien. As a key member of the Marketing Sciences team, you will be responsible for delivering high-quality analytics-driven marketing solutions to clients.
About the Role
You will lead teams of analysts and work closely with senior client relationships to deliver business insights and technical guidance. Your expertise in data science will enhance existing offerings and create new analytical tools.
About You
- Experience: Strong background in statistics, econometrics, or related fields with proven experience in delivering analytical projects within an agency or marketing analytics team.
- Consultative Skills: Ability to build trusted relationships with senior stakeholders, diagnose marketing challenges, and provide data-driven solutions.
- Technical Expertise: Proficient in econometrics/Marketing Mix Modeling (MMM), business forecasting, machine learning, and A/B testing.
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