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Category Development Lead

2 months ago

Maidenhead, Windsor and Maidenhead, United Kingdom JACOBS DOUWE EGBERTS Full time
About JACOBS DOUWE EGBERTS

JACOBS DOUWE EGBERTS is the world's leading pure-play coffee and tea company, serving approximately 4,100 cups of coffee or tea per second. We unleash the possibilities of coffee and tea in more than 100 markets with a portfolio of over 50 brands including L'OR, Kenco, Douw Egberts.

Job Description

We are seeking a highly skilled Category Development Team Leader to join our Category Development and Shopper Marketing team. As a Category Development Team Leader, you will be responsible for leading the execution of the coffee category vision and strategy in Tesco, as well as leading a team who are responsible for execution across some of our other retail customers.

Key Responsibilities:

  • Develop a brilliant and trusted relationship with Tesco to ensure JDE is their supplier of choice.
  • Lead on going promotional analysis, identifying what to stop, start or continue in order to maximise promotional effectiveness for JDE and Tesco.
  • Working with the Category Strategy and brand teams to successfully implement NPD's and re-launches, to ensure distribution, market share and profit.
  • Responsible for delivering the From and To Perfect Store growth drivers in-line with the category vision: Range, Space, Distribution, Off Shelf Feature and Display, including online CASA tracking.
  • Advise sales on the distribution and assortment strategy as well as developing customer specific planograms, if required.
  • Own the customer range review calendar and ensure alignment with marketing and other key stakeholders on optimum launch dates and customer shelf requirements.
  • Full range review support for the customer – in store and online – proactively managing this conversation through-out the year.
  • On-going evaluation of range, space, sales driving activity and advising both the national account manager and the customer on how they can increase sales and profit. Regular performance reports with key insights / actions
  • Deliver quarterly PQA's (Product Quadrant Analysis) and collaboratively manage under-performing skus with the customer and internally
  • Deliver a quarterly Coffee Market Insights deck for discussion with Tesco regarding future trends, customer competitor executions etc. and lead a bi-annual category opp / vision (including coffee education) session with Tesco.
  • Internally, input into the customer commercial reviews as well as the annual customer business planning cycle and customer / brand planning days – being the voice of the customer.
  • Manage the dunnhumby Insights relationship, ensuring the efficient and effective use of the data, tools and budget.
  • Collaborate with shopper on activation and evaluation
  • Lead, coach and develop a team of 2 with support from your controller

Requirements:

  • Graduate with a minimum of 7 years-experience predominately gained in Category Development, Buying or Account Management roles in FMCG.
  • Deep knowledge of UK retail shoppers and customers
  • Experienced coach and line manager
  • Proven at working in x-functional teams, especially across sales and marketing
  • Marketing literate, able to navigate strategic consumer and brand strategy and executional, commercial detail to develop an integrated strategy
  • Has knowledge of several information system tools (Nielsen, IRI, Kantar, Dunnhumby etc)
  • Excellent Excel and PowerPoint skills
  • Able to work closely with numbers and break down complexity to deliver clear messaging
  • Self-Motivated – highly disciplined
  • Influencing skills and the ability to manage and lead multiple stakeholders at all levels.
  • Brilliant impact presenting to senior management & customers and also credible with Account Managers
  • Be accountable and have a drive to deliver results
  • Be degree educated (or equivalent)
  • Be mobile and willing to travel as required for customer meetings
  • Fluent English