Digital Strategy Lead

3 weeks ago


London, Greater London, United Kingdom Goodstuff Communications Full time

We are seeking a skilled Digital Strategy Lead to join our team at Goodstuff Communications. As a key member of our Digital team, you will be responsible for developing and implementing effective digital strategies that drive results for our clients.

About the Role
  • Manage the delivery of best-in-class planning, buying, and in-flight optimization across display, social, and video channels to ensure client KPIs are met.
  • Ensure campaigns are trafficked correctly, with any additional client-specific tracking requirements adhered to.
  • Lead response to briefs from clients with support from the Digital Director.
  • Holistic line management and development of a Digital Senior Executive and Digital Executive, including active management and objective setting.
  • Be responsible for the implementation and control of both new and existing processes within the team to ensure efficiency of delivery.
  • Assist when required with booking and reconciliation, including support on finance queries.
  • Deliver client reports along with high-standard commentary and insights to the client on a regular basis, including responsibility for post-campaign analysis.
  • Assist the team in identifying new potential opportunities for clients with sound supporting data.
  • Instil Digital Director with confidence and trust to manage their own tasks and responsibilities for the above.

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