E-commerce Experimentation Lead

3 weeks ago


London Area, United Kingdom ManpowerGroup Full time
About the Role

The Digital Growth Strategist will play a key role in driving business growth through experimentation and optimization of our e-commerce platforms. This is an exciting opportunity to work with a leading global workforce solutions company and contribute to the success of our digital transformation efforts.

As a key member of our e-commerce team, you will be responsible for developing and executing experimentation strategies to drive business growth and improve customer experience. You will work closely with cross-functional teams, including product owners, developers, and content writers, to ensure alignment of UX and CRO goals and strategies.

Estimated Salary: £65,000 - £85,000 per annum

Responsibilities

The successful candidate will have a strong understanding of conversion rate optimization (CRO) principles and practices, as well as experience working with Adobe Target. You will be responsible for managing experimentation programs, analyzing data, and implementing recommendations to improve e-commerce core KPIs.

You will lead CRO strategy from ideation to execution aimed at increasing the e-commerce core KPIs across channels and campaigns. You will also monitor the effectiveness/performance of campaigns through robust data analysis and iterate on the prescribed testing plan.

Key Skills and Qualifications:

  • Bachelor's degree in Marketing, Analytics, Computer Science or a related field
  • Experience working in a similar role managing experimentation programs for an e-commerce website
  • Strong understanding of CRO, digital marketing, and data analysis
  • Experience working with Adobe Target and other tag management systems
About You

To be successful in this role, you will need to have a strong educational background in Marketing, Analytics, Computer Science or a related field. You will also require experience working in a similar role managing experimentation programs for an e-commerce website.

You will be a self-motivated, responsive, and professional individual with exceptional organizational, presentation, and communication skills. You will also have experience with data layers and a basic understanding of HTML, CSS, and JavaScript.



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