Marketing Data Analyst

4 weeks ago

London, Greater London, United Kingdom Octopus Energy Full time
Marketing Data Analyst

We're looking for a skilled Marketing Data Analyst to join our team at Octopus Energy. As a Marketing Data Analyst, you will play a crucial role in helping us grow our Electric Vehicle Business by leading on marketing analytics and providing actionable insights to support strategic marketing decisions.

Key Responsibilities:
  • Work with the marketing team to define the appropriate metrics for each piece of activity to reflect our business goals
  • Build and maintain marketing performance dashboards, bringing together multiple data sources to enable the marketing team to understand how their activity is performing
  • Make recommendations to improve marketing activity performance, both in-channel and across workstreams within the marketing function
  • Create compelling data visualisations to share performance updates with stakeholders across all levels of seniority
  • Translate complex datasets to tell the story and customer intent that sits behind the data, and upskill the marketing team to do so
  • Challenge the integrity and consistency of the data and work with our Data and Insights function to ensure all marketing performance data is accurate, reliable and consistent across departments
  • Run our weekly and monthly trading reports to keep us on track with our commercial goals and make key stakeholders aware of current performance trends
  • Challenge marketing team to conduct A/B testing wherever possible and effectively measure the results to help us continually optimise performance
  • Keep abreast of marketing analytics best practice and share external performance benchmarks with the team to make sure we're upping our game
  • Help the marketing team to understand our customers' intent, sentiment and reaction to specific campaigns by running pre-campaign customer testing
  • Collaborate with external partners and vendors as needed

Requirements:
  • Minimum 2 years experience in marketing analysis or a related field
  • Proficiency in data analysis tools and software (Google Analytics, SQL, Excel)
  • Excellent communication skills
  • Learning Mindset
  • Ability to prioritise and think critically
  • Data-driven approach
  • Self-starter

Why Octopus Energy?
  • We're a unique culture where people learn, decide, and build quicker
  • We empower our people to work with autonomy and make decisions
  • We're building a whole new way for drivers to join the electric charge
  • We're part of the Octopus Energy Group, which seeks to improve the lives of millions of people

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