Senior Marketing Analyst
4 weeks ago
Lead Economic Analyst
Gaming Industry Opportunity
£60,000 - £70,000
London OR Leeds - 1 day a week
About the Company:
We're seeking an experienced Data Analyst to develop the next generation of marketing intelligence solutions for our business.
As Lead Data Analyst, you'll:
- Help create and implement a next-generation solution for Marketing Mix Modelling, deploying and maintaining econometric models for different brands and markets.
- Assist the team in building a top-tier internal MMM team by fostering a positive culture and environment that promotes excellence in econometrics.
- Contribute to enhancing marketing efficiency and driving improvements through optimization and scenario planning.
- Develop and maintain marketing optimisation tools, interactive dashboards, and process automation to establish a best-in-class internal econometrics capability.
Requirements:
- At least 3 years of experience in Marketing Mix Modelling in a dynamic business.
- Numerate degree in Mathematics, Statistics, Economics, or Computer Science.
- Strong SQL and Python (or R) skills.
- Excellent communication skills to explain complex topics to stakeholders and colleagues.
Apply Now:
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