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User-Centred Content Designer

2 months ago


Exeter, Devon, United Kingdom CRA GROUP LIMITED Full time
Job Description

CRA GROUP LIMITED is seeking a skilled Content Designer to join our User Experience team. As a Content Designer, you will play a crucial role in creating engaging and user-friendly content for our digital products and communications.

Key Responsibilities:

  • Work independently or as part of agile delivery teams to create content that meets user needs and makes complex information easy to understand.
  • Formulate hypotheses, gain insights, and use evidence, data, and research to create, evaluate, update, and review content at all stages of the end-to-end user journey.
  • Choose the best options to make content understandable to different audiences, writing in plain English in a way that users understand and that meets accessibility requirements.
  • Contribute to and use style guidelines and content patterns to align with the agency tone of voice and create consistency.
  • Focus on outcomes and the impact that content can have on the end user and contribute to the creation of measures of success.
  • Work collaboratively with agile teams to create content to be included in and promote digital products and apply an agile mindset to their work.
  • Identify important stakeholders and communicate with them clearly and regularly, tailoring the communication to suit the audience.
  • Present content and insights to stakeholders, teams, and users to help align and inform decision-making.
  • Engage with the Met Office Communications team and contribute to the cross-government content community.
  • Use a range of tools and platforms to plan and manage their work.
  • Contribute to office-wide content strategies and policies and communicate these with the team.
  • Champion user-centred design practices and represent the user in a multidisciplinary team.
  • Be an active member of the UX practice to help embed and grow a user-centred culture across the organisation.

Additional Information:

  • This position is located in Exeter, with remote working options available.
  • Regular travel to the office may be required for meetings, workshops, and user testing.