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Employer Brand Strategist

1 month ago

London, Greater London, United Kingdom Braze Full time

About the Role

The Employer Brand Specialist will play a key role in marketing Braze as an employer of choice, contributing to our employer brand strategy across paid, owned, and earned channels. This includes developing recruitment marketing programs, communications, and campaigns that grow candidate awareness and consideration of Braze, source top-tier qualified applicants, and improve the company's hiring efficiency.

Key Responsibilities

  • Develop a content strategy to showcase Braze's Employer Value Proposition (EVP) across channels and touchpoints, including social media, talent communities, blog, employee advocacy channels, and more.
  • Ideate and produce compelling content and campaigns, in collaboration with key stakeholders, to consistently and effectively showcase #BrazeLife and our one-of-a-kind culture.
  • Lead our global workplace awards strategy, including communications, surveys, announcements, and earned media, such as Great Place To Work.
  • Manage and/or support recruitment marketing events and sponsorships, both in-person and virtual.
  • Research new opportunities, talent markets, and partnerships that help grow our employer brand awareness and consideration as Braze continues to grow.
  • Monitor and analyze performance against KPIs to identify areas for improvement and make data-driven decisions.

Requirements

  • Experience across employer branding, marketing, content, and/or communications; BA/BS degree preferred but not required.
  • Strong storytelling, creative, verbal, and written communication skills.
  • Highly developed interpersonal skills that foster long-term relationships and facilitate work cross-functionally.
  • The ability to manage and organize multiple demanding tasks with accuracy and prioritize competing projects.
  • The flexibility to work with teams and peers across different time zones.
  • The ability to travel globally, when required.

About Braze

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. We allow any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to AI-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Braze is proudly certified as a Great Place to Work in the U.S., the UK, and Singapore. We ranked #3 on Great Place to Work UK's 2024 Best Workplaces (Large), #3 on Great Place to Work UK's 2023 Best Workplaces for Wellbeing (Medium), #4 on Great Place to Work's 2023 Best Workplaces in Europe (Medium), #10 on Great Place to Work UK's 2023 Best Workplaces for Women (Large), #19 on Fortune's 2023 Best Workplaces in New York (Large). We were also featured in Built In's 2024 Best Places to Work, U.S. News Best Technology Companies to Work For, and Great Place to Work UK's 2023 Best Workplaces in Tech.

You'll find many of us at headquarters in New York City or around the world in Austin, Berlin, Chicago, Jakarta, London, Paris, San Francisco, Singapore, Sydney, and Tokyo – not to mention our employees in nearly 50 remote locations.

Braze is an Equal Opportunity Employer

At Braze, we strive to create equitable growth and opportunities inside and outside the organization. Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.