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Digital Marketing Specialist

2 months ago

Lutterworth, Leicestershire, United Kingdom AF SELECTION Full time

About AF Selection

AF Selection is a leading technology company that specializes in innovative solutions for businesses. We are currently seeking a highly skilled Digital Marketing Executive to join our team.

Job Summary

The Digital Marketing Executive will play a crucial role in assisting the Marketing Manager in implementing the marketing plan, with a strong focus on analysis, PPC, SEO, website updates, and content creation. This role will be responsible for developing awareness and interest in products, lead generation, and revenue development for the business.

Main Responsibilities

  • Content Creation: Assist in writing and designing content for various channels, including websites, blogs, social media, and sales collateral.
  • Dashboard Development: Assist in developing dashboards through Looker Studio.
  • Web Traffic Analysis: Assist in analyzing web traffic through GA4.
  • Event Implementation: Assist in implementing the events schedule.
  • ABM Strategies: Assist in the rollout of intent-based ABM strategies.
  • Product Launch: Assist with the launch and rollout of new products.
  • Campaign Execution: Work alongside the marketing manager and partners to create and execute joint campaigns.
  • Website Development: Assist with the development and update of the group websites.

Requirements

  • Experience: 3+ years of B2B marketing experience.
  • Communication Skills: Excellent communication skills (written and spoken).
  • Google Ads Experience: Proven experience with Google Ads and analysis with GA4.
  • Digital Campaigns: Experience in launching, monitoring, and improving digital campaigns.
  • Teamwork: Proactive person, able to self-motivate while working as part of a team or alone.

Working Arrangements

The role is offered on a hybrid basis, with a minimum of 2 days in the office.