Digital Marketing Director

2 days ago

Birkenhead, Wirral, United Kingdom Reed Full time
{"title": "Digital Marketing Manager", "description": "About the Role

We are seeking an experienced Digital Marketing Manager to join our team at Reed. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive digital marketing strategy to drive business growth and revenue.

As a Digital Marketing Manager, you will lead a team of marketing professionals and work closely with cross-functional teams to align acquisition efforts with overall business objectives. You will be accountable for delivering all marketing KPIs and reporting on agreed metrics.

Key Responsibilities:

  • Develop and execute a clear written marketing strategy for the business, including strategies to grow each individual revenue-generating channel.
  • Lead and develop the Marketing Team to deliver the strategy and support business objectives.
  • Work with stakeholders across the business to ensure the successful design and execution of impactful campaign plans.
  • Accountable for the delivery of all Marketing KPIs.
  • Report on agreed metrics and provide monthly, quarterly, and annual management reports.
  • Effectively manage the budget and team resources to deliver targets, setting clear priorities.
  • Collaborate with cross-functional teams to align acquisition efforts with overall business objectives.
  • Ensure that all digital and traditional marketing activity is coordinated, delivered in line with budgets, and demonstrates maximum return on investment.
  • Ensure that website content is fully optimized for search engines (SEO) in line with company guidelines.
  • Ensure all social media channels represent a consistent 'on-brand' voice in line with brand guidelines.
  • Coach and develop the Marketing team.
  • Stay abreast of industry trends, especially anything related to SEO.
  • Identify and drive new marketing channels and opportunities to grow the business.

Requirements:

  • Significant experience in digital marketing.
  • 5 years of experience in e-commerce (preferably Magento/Magento 2).
  • Experience in delivering campaigns on social platforms focused on engagement and sales revenue.
  • Experience with email marketing tools.
  • Clear track record of driving measurable performance across channels.
  • Experience managing a large marketing budget with an emphasis on social media and digital marketing, focused on budget deployment for maximum results and ROI.
  • Experience with Google Ads along with analytics tools.
  • Ability to plan, set, and report on budget spend in relation to marketing plans and financial return.
  • Must be able to communicate at all levels across the business.

What We Offer:

  • Competitive salary.
  • Growth opportunities.
  • Hybrid working (2 days in the office).

If you are an experienced Digital Marketing Manager/eCommerce Leader, please reach out to us to discuss this opportunity further.", "lang_code": "en"}

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