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Digital Communications Leader

4 weeks ago


Canning Town, Greater London, United Kingdom Greater London Authority Full time
About the Role

The Digital Communications team at the Greater London Authority seeks an experienced Digital Communications Leader to spearhead the development and execution of the Mayor of London and City Hall's digital communications strategies.

This key role will be responsible for leading both the Mayor of London and the broader Greater London Authority's digital communications strategy projects and programmes to meet our strategic marketing and communications goals.

Key Responsibilities
  1. Lead the digital advertising strategy for the Mayor of London and City Hall (@LondonGov) channels.
  2. Liaise with senior management to identify strategic goals.
  3. Develop the audience engagement strategy.
  4. Define the channel strategy.
  5. Craft the targeting and segmentation.
  6. Define the creative strategy based on best practices and previous high-performing campaigns.
  7. Commission and oversee the production of creative assets for the advertising campaign, including graphics and videos.
  8. Launch the campaigns.
  9. Manage and optimise those campaigns.
  10. Provide regular reporting on lessons learned.
  11. Lead the digital advertising strategy for all other GLA-based teams.